Strand Life Sciences and Cheers to Life Foundation organize ‘Heritage Walk for a Cause’ for their Spread Pink Spread Courage Campaign

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October 28, 2017 | New Delhi, India

Strand Life Sciences, one of India’s foremost bioinformatics and genomic profiling firms, has launched the “Spread Pink. Spread Courage.” campaign this October to raise awareness around Breast Cancer and to commemorate the Breast Cancer Awareness Month. As a part of this campaign, the Cheers to Life Foundation along with Strand Life Sciences organized the ‘Heritage Walk for a Cause’ at the Mehrauli Archaeological Park in New Delhi, today. The event was attended by around 250 people.

Dimple Bawa leading the Heritage Walk for a Cause

Research shows that Breast and Ovarian cancers are the most recorded types of hereditary cancer along with being one of the leading causes of cancer-related deaths. The ratio of number of deaths to new cases in India was 48.3%, which was much higher as compared with 18.9% in the United States and 25.4% in the European Union. About 76,000 women stand the risk of losing their lives to Breast Cancer by the year 2020. Hence, this month Strand Life Sciences and Cheers to Life Foundation is organizing a series of digital as well as on-ground campaigns to celebrate the spirit of survival among cancer patients.

Dimple Bawa, Founder and President of Cheers to Life Foundation, said, “Creating awareness around breast cancer has been our foremost focus at the Cheers to Life Foundation. This second edition of the Heritage Walk for a Cause aims to rekindle the understanding of the gravity of this issue while honoring the spirit of the survivors and patients.”

Dr. Vijay Chandru, Chairman and Managing Director, Strand Life Sciences, said, “Breast Cancer is a major problem for women in India with more and more cases being diagnosed every year. The need of the hour is to educate the population about how to tackle the disease and treat it with the best available medical options.”

About Strand Life Sciences

Strand Life Sciences is a global genomic profiling and bioinformatics company established in 2000. Strand is a leader in precision medicine diagnostics, aimed at empowering cancer care and genetic testing for inherited diseases. Strand works with oncologists, pathologists, geneticists, and hospitals to enable faster clinical decision support for accurate molecular diagnosis, prognosis, therapy recommendations, and clinical trials. Strand’s lab in India is a CAP & NABL accredited NGS laboratory.

About Cheers to Life Foundation

Cheers to Life Foundation (CTLF) is a group of individuals that have come together for a common cause to fight the big C. Their aim is to enlighten people on the various aspects of the disease, provide them information about the treatments available, and supportive therapies as they undergo treatment while feeling relaxed, peaceful, calm and confident. At CTLF, they have a simple philosophy to offer support, love, and care – “Overcoming cancer – Celebrating life!” CTLF is a forum that is for and of the people, dedicated to bringing people together in the fight against cancer. The team equips people with knowledge and provide them a platform to initiate discussions to be a part of like-minded community who believe cancer need not take away one’s will to live. They want to act as a beacon of hope to those who are suffering from this disease to be a one point stop for support of any kind to anyone who has been touched by cancer.

For further information, please contact:

Sanjeeta Saha | Genesis Burson-Marsteller | +91-9620658833 | sanjeeta.saha@bm.com

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