Last month was Breast Cancer Awareness Month and here at Strand we launched the “Spread Pink. Spread Courage.” campaign to encourage people to show their support for breast cancer warriors across India. The campaign was kick-started by a Yoga camp for cancer warriors in Delhi organized by Cheers to Life Foundation (CTLF) and Strand to highlight yoga’s benefits in managing the stresses of a cancer diagnosis and treatment. We also offered a dedicated profile picture frame on Facebook which was applied by hundreds of people across the globe as well as picture opportunities with our campaign cut-outs in several corporates and held a ‘Pink Day’ at our headquarters.

The campaign concluded with a “Heritage Walk for a Cause” at Mehrauli Archeological Park in Gurugram organized by CTLF and Strand. The walk saw many prominent oncologists address cancer survivors from the National Capital Region spreading the message of hope and resilience! The cancer warriors themselves emphasized the importance of staying positive throughout the ordeal of treatment and facing the anxiety of the possibility that the cancer might return.

We would like to thank everyone who was a part of the campaign and continues to show their support through words, images, and actions! Special thanks to all the volunteers who made each part of our campaign a great success!